5-23-2012
Staying committed to his game plan to pickpocket your wallet, last night CEO Joe Kennedy told investors why Pandora will "disrupt the $17 Billion market for radio advertising." Without wavering, Kennedy said Pandora "brings dramatically better advertising solutions than those that are available from broadcast radio. Unlike traditional radio broadcasters, we offer targeted and interactive ads which transform the efficiency, effectiveness and measurability of radio advertising." Kennedy then used Planet Honda, who we have featured, as a shining example of a client who turned his back on traditional radio.
Kennedy says Planet Honda started out spending $10K in January and now spends $20K every month with Pandora. He added, "In the traditional radio world, our share and scale have made us highly relevant and increasingly difficult for advertisers not to consider. With just under a 6% share of radio listening, we are already larger than the largest radio station in many markets. We are on track to be the largest station in most U.S. markets by the end of this year. For national network radio buyers, Pandora is already the largest network in the U.S. in the key 18-49 demo. We have the audience and the ad products to massively disrupt this market."
Kennedy said two more things need to occur in order for the disruption to consider. The first is a reliable third party measurement system. Last week, Pandora announced a deal with Triton to measure both locally and nationally. And, for Pandora to be more integrated into the system so that when a radio buy comes up with an ad agency, Pandora is on the list. In other words, Pandora would be considered "radio" by everyone.
(5/24/2012 8:50:05 PM)
And time well spent, Smitty. At least, it was with somebody who liked you. Ain't Theatre of the Mind terrific?
Meanwhile, I wonder why anybody in radio cares about Pandora. There's nothing any of us can about what they do. In the meantime, we suck. Our Programming sucks. Our Personalities are, for the most part - nonexistent and our commercials suck.
I'm thinkin' our (music radio) agenda is, pretty much - set.
@Ernie: Well, I masturbated to Internet porn this morning.
(5/24/2012 5:52:56 PM)
Yak, yak, yak. Don't you people have something to do? Joe Kennedy is just as full of crap as Lew Dickey, and so it goes. Why don't we, radio and/or Pandora get out on the streets and work our tails off to get results for the customers. Let's stop buying sushi for uninformed "planners" that will always chase the shiny new thing anyway. Why don't stop the debate, get off our butts and go create new customers. When we meet for a beer, we'll see who won.
(5/24/2012 5:28:48 PM)
Earth to Mary Beth-
I don't mean to be too personal but it is painfully obvious, every time you open your mouth, that you aren't under 40 and I doubt you are under 50 even. Your data doesn't matter because if you actually ask people in the sweet spot age group they'll tell you they are listening to Pandora. They'll also tell you they are listening to Spotify (who's raising $100M in VC funds to expand) and they'll tell you they are watching video's and getting music from a bunch of other cool sources. They listen to the radio too- it just isn't the lifeline to music it once was.
The public knows that local radio has been gutted. Most stations don't have much in the way of personality anymore and those that do have the exact same playlist that every other station of the same genre has.
I hate to break it to you but kids don't listen to the radio anymore to hear a new song. (They watch YouTube. Those are videos that the labels put on the site that Google pays them for.)Very few kids could name a DJ and mostly they just want the DJ to stop talking.
The attack on Mary Beth is unwarranted. She speaks the truth and knows what she is talking about based on facts.
The BS campaign from a jukebox called pandora
is just that.
pandora wants to be radio but it is not and never will be.
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