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Wednesday, May 23, 2012

Why Your Station Should Be on SOME App

5-21-2012

Though Steve Jobs is known for his innovations with the Macintosh computer, iTunes, the iPhone, and the iPad, many experts say the most important thing Jobs introduced to the world was the app. What about the radio app? Is your future an aggregator like TuneIn or iHeartRadio? Or does your station need an individual listening app? What about revenue opportunities and interactivity with your listeners, now that an app is as important as your website? What about apps for your sales organization and advertisers? What is the ultimate app design for radio listening and revenue generation?

We answer your app questions June 4tha nd 5th at Radio Ink's Convergence 12 at the beautiful Santa Clara Convention Center in Silicon  Valley. Scott Wallace of YouPlus Media leads a panel of experts talking about when (and whether) to create an app, how they work and why, and your  brand's best approach to getting onto smartphones and tablets. Wallace says, "Apps, apps, apps! As apps take over the world, what are the important things to know, and how do they affect your strategy going forward?We'll provide clear-cut ideas and discuss the tough issues, how to monetize, and now to work effectively with developers."

Don't miss the stellar lineup of keynoters at this year's Convergence: Nolan Bushnell, founder of Atari Corp. and the Chuck E. Cheese pizza chain, and one  of the world's most innovative tech thinkers. Rob Glaser, founder and chairman of RealNetworks, who's been it streaming tech since its earliest days. Kris  Jones, author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, will tell you everything you need to know about search engine strategies, while Ken Rutkowski, founder of the METal group, explains how to see through the "BS of social media." Rob Curley, of the Las Vegas

Sun and Greenspun Media, will talk about what it takes for real media success in a constantly connected world. And you'll want to hear from Kurt Hanson, publisher of RAIN and CEO of Accuradio, and one of the leading authorities on radio and the Internet.

Click HERE to see the Convergence agenda to date.
Click HERE to register for Convergence online, or call 561-655-8778.



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