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Jacapps says it will begin offering mobile game apps to radio stations starting today. The games are station branded, and offer stations opportunities for sponsor messages. The company says a new game will be released quarterly. j?capps COO Bob Kernan says "Games create amazing synergies with radio. Radio provides a perfect promotional platform, and its deep relationship with the audience makes it the perfect springboard for driving the kind of social, mobile behavior listeners love. The games are engaging and drive the repeat usage that appeals to sponsors."
This past fall, j?capps produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. CSX Program Director JT Tarrants says, "Our listeners were ready for us to step up and offer them more than the clich?d '10 in a row,' and engage them with an app that hyper-targeted our listening audience. If you truly care about your audience, engage them on several different platforms and they will reward you. The huge success of our CSX deer hunting app is proof." The app was downloaded over 50,000 times in less than 5 weeks and, with sponsor Carhartt (who hadn't advertised on radio before) on board, posted a 3x ROI.
