1-30-14
Looking to garner more revenue from its digital properties, Journal has signed a deal with Internet Broadcasting Systems. IB will help Journal streamline digital ad operations capabilities by performing ad trafficking while also delivering digital ads to Journal stations. The deal includes Journal's 35 radio stations and 13 TV stations. IB CEO Elmer Baldwin says, "Aggressive goals can only be reached by collaborating with aggressive partners. We are thrilled that Journal has chosen to partner with us, and excited to help them achieve their digital sales goals in 2014 and beyond."
Journal VP of Interactive Media Michael Gay said, "With this partnership we combine the strength of Journal Broadcast Group's local digital platforms with the digital sales expertise and infrastructure of Internet Broadcasting. Providing our local advertisers with these new digital capabilities shows our commitment to supporting the growth of local businesses with our company's powerful local media platforms."
Along with its digital publishing platform and content solutions, IB provides a digital agency solution for sales operations and campaign creative. IB delivered nearly 30,000 campaigns in 2013. In addition, the agency provides full transparency of ad performance and ROI metrics, allowing partners to assess each ad campaign they run.
