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MediaPost cites a report released by Wall Street analyst, J.P.Morgan?s Doug Anmuth, called "Nothing But Net." The report says as Nielsen rolls out its online measurement service, ad budgets will be driven from TV and radio to digital. Anmuth wrote, ?Just as we are seeing a shift in digital video measurement with YouTube, we expect streaming music providers including Pandora to gravitate towards partnerships with traditional measurement providers. Nielsen is deeply engaged in developing the technology to measure streaming radio and it is working to fully integrate Nielsen Audio.? Anmuth says TV buys will be impacted by YouTube with Nielsen now measuring that online service.
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