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Cox Media Group in Miami Radio has launched a new Top 40 station in South Florida called HITS 97-3 (WFLC-FM). The format was a longtime AC station prior to the flip. Market Manager Rob Babin said, ?When we developed Hits 97-3, we asked women in South Florida what they want in a radio station. This feedback inspired our team to design a radio station that plays today?s best hit music and provides an engaged listener experience with live and local personalities.?
