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Monday, January 27, 2014

Levine Disputes Dickey Numbers

1-24-14

After reading our story yesterday about NASH FM in New York, Mount Wilson Broadcasting President Saul Levine (pictured) wrote to us that the share numbers at GoCountry in Los Angeles, which Levine owns, quoted by Cumulus co-COO John Dickey, were incorrect. Dickey said, "GoCountry is a 1.5, maybe 1.6 or 1.7 share right now. It lives somewhere between a 1.5 and 2. Most recently , it has been closer to a 1.5 than 2." Levine provided Radio Ink with a Tapscan chart that showed GoCountry had a share of 2.6, 3 and 2.7 over the past three months.

Levine says, GoCountry in Los Angeles has the second highest cume of any country radio station in the USA. Here's Levine's full letter to Radio Ink:
I am responding to the Article in Thursday's edition of Radio Ink about Country Radio. I am delighted that NASH is doing do well in New York City. Success in any market for a country station is always good for the rest of the industry. I do want to make a correction about GoCountry105 in Los Angeles. In the  Radio Ink Article, Mr.Dickey used Arbitron Ratings data that is incorrect.

GoCountry105 is one of the most successful country stations in the USA, now in its seventh year in the format. Our ratings are about double what Mr.Dickey quoted. The actual Arbitron Ratings are attached.  Also,the latest Arbitron Ratings Book revealed that GoCountry 105has the second highest cume of any country radio station in the USA.

Thank you for making this correction.

Saul Levine
President

(1/24/2014 10:18:37 AM)
There are few remaining like Saul...Passionate about our business and willing to 'stand up and be counted'...

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