1-30-14
Today, Jelli is launching its programmatic advertising platform for the broadcast advertising industry. It's called RadioSpot. Jelli CEO Michael Dougherty says RadioSpot streamlines the buying and running of radio ads. "RadioSpot is a real-time ad server that automates radio commercials on broadcast radio stations. It makes buying and running radio campaigns easy and fast, and enables broadcast radio to be purchased and managed like digital campaigns." Here's more detail on how it works.
Jelli installs a RadioSpot server at every radio station, integrating with any major traffic and automation system that a station currently uses. When it comes time for Jelli to run a commercial on the air, the local automation system will trigger Jelli?s ad server, which will broadcast the ad directly on the airwaves. When the ad runs, a log is created that is immediately recorded in a web-based dashboard called RadioDash that the advertisers or agency use to track their campaign in real-time. This eliminates the need for affidavits, and it enables data to be exported for rapid analysis by the marketer. The audio creative can be reviewed via a playback feature, including actual sound check of the on-air play. After the ad runs, the Jelli server hands back to the local system to continue with the broadcast, until the next scheduled Jelli ad break. RadioSpot automatically chooses which ad should run next based on the specs of the current campaigns in the cloud platform, and other business rules.
This occurs on hundreds of stations for every campaign, with the correct creative copy being trafficked and cached automatically on the right ad servers in the right markets. Due to Jelli's cloud platform, it has real-time control over the audio copy. Change of copy is possible network-wide in only 1 to 2 minutes, versus taking days to weeks with legacy processes, and Jelli can immediately pull ads network-wide at a moment?s notice, if required due to a special circumstance.
