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As part of his duties as ESPN's SVP of production, business divisions, Traug Keller heads up ESPN Audio, one of the most successful parts of the top sports brand in America. The division formerly known as ESPN Radio has become a leader in sports over the air, but there's also a wildly popular live stream at ESPNRadio.com, a huge library of podcasts in the website's "Podcenter," and tons of on-demand programming from such top ESPN personalities as Mike & Mike and Colin Cowherd, all accessible with just a click or two. And of course there's the free ESPN Radio app in the iTunes store.
At Radio Ink's Sports Radio Conference, set for March 10-11 in San Diego, Keller will give a "State of the Sports Radio Industry" presentation. He'll discuss the transition from a radio business to a comprehensive audio business, and how ESPN became an industry leader, reaching fans across both established and emerging audio platforms with a compelling mix of talk and play-by-play.
Sports is one of the hottest and fastest-growing formats in radio today, and at the Sports Radio Conference, you'll have a chance to hear from someone who's been helping to lead the way for nearly a decade. If you're running a Sports station or considering a flip, this is a presentation you need to hear.
The Sports Radio Conference is the radio industry's exclusive Sports and Sports Talk summit. With an agenda focused on growing audience and revenue at Sports0formatted stations, attendees get the chance to hear from a wide range of experts on topics that include programming, promotions, sales, marketing, and digital platforms as well as local, collegiate, and professional sports teams and events. If your station covers any sports or sports/talk, the Sports Radio Conference should be part of your game strategy.
Register HERE
