3-12-14
Jelli has just introduced SpotPlan, which the company is calling the "first programmatic buying platform for radio advertising." Additionally, Jelli is now making available demand- and supply-side RadioSpot APIs that allow able third-party buying and selling software to tap directly into Jelli's RadioSpot ad server through their own in-house systems.
Jelli co-founder and CEO Mike Dougherty said, "SpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehicles' and antiquated spreadsheets and e-mail-driven lineups, and run ads automatically nationwide."
The company said an ad buyer can use SpotPlan to "set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets." Once an order is created, it's served by the RadioSpot server, and real-time analytics are available through Jelli's RadioDash platform.
The APIs, meanwhile, let Jelli's partners integrate their in-house buying and traffic system with Jelli's programmatic ad platform, letting customers buy and sell through RadioSpot from their in-house systems.
