3-18-14
That's according to the March Nielsen RADAR report released yesterday. Nielsen measures 46 radio networks and concludes that more than 181 million Americans age 12 or older, about 68 percent of the population, heard a network radio commercial during an average week. Commercials aired on the 46 measured radio networks also reached 71.2 percent of persons aged 18-49 (95.8 million listeners) and 71.9 percent of persons aged 25-54 (90.0 million listeners), according to Nielsen.
The networks in the Nielsen RADAR report are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Networks, United Stations Radio Networks andWestwoodOne. The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. The RADAR March 2014 Report includes data from all 48 Nielsen PPM? markets. The survey
period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.
