3-26-14
It's a beta launch for Marketron's Mediascape Streaming, a new solution designed to provide integrated reporting and proof of play capabilities for broadcasters? streaming business. Mediascape Streaming, on Marketron's Mediascape open platform, allows advertisers to roll up reporting across all inventory types, including streaming. Available in a Web-based model, Mediascape Streaming is accessible anytime, anywhere, and from any device.
"With the launch of Mediascape Streaming, we are pleased to announce a comprehensive 360-degree campaign management reporting tool for our customers," said Tony Gaughan, CTO and SVP Products at Marketron. "As our customers continue to expand to new inventory types at the station level, Marketron is committed to providing the services necessary to support that growth."
?We are pleased to partner with Marketron to beta test the Mediascape streaming solution,? said Trip Savery, Executive Vice President, Curtis Media Group. ?Our listeners expect our brand to be wherever they choose, and we can now provide better visibility and accountability to our clients for the results of their integrated marketing campaigns.?
