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Thursday, March 13, 2014

Marketron Integrates Efficio Into Mediascape

3-10-14

Efficio Solutions provides CRM, Yield Management and Proposal solutions for clients of all sizes in the broadcast industry. Marketron President and CEO Jeff Haley said, "The integration of Efficio Solutions with the Mediascape platform is a testament to radio sales professionals' need for interconnectivity between business systems and the value of automating the process. As our list of Mediascape platform partners grows, Marketron continues to increase operational efficiencies and propel the industry forward by providing a streamlined open architecture solution for media companies.?



View the original article here