3-6-14
Presenting at the Morgan Stanley Technology Media and Telecom Conference yesterday, Clear Channel CFO Richard Bressler spoke about measurement and how excited he is about some of the new technology and data Nielsen will be coming out with that should help the radio industry. He said Nielsen is doing incredible work on R.O.I. And that's good news for Clear Channel. They are very big on data. Bressler spoke about how radio will soon be able to share detailed data with advertisers that includes the impact radio ads have on consumer purchases using information from Nielsen.
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