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You may not recognize the name but Mark LaNeve is a big deal, and he's just joined the Entercom Board of Directors. That's big for Entercom. Big for radio. LaNeve has a very impressive resume, having held very high positions in the automotive, insurance and advertising worlds. Entercom CEO David Field surely hopes to tap into all of that knowledge and drive more revenue to radio. LaNeve is the Chief Operating Officer of WPP?s Global Team Ford, an agency that serves as the marketing and advertising partner to the Ford and Lincoln lines. Was Field thinking cash and DASH?
For sure LaNeve can advise Entercom on how to drive more automotive and insurance business to radio. Having held corporate positions with both Ford, GM and AllState LaNeve knows what those industries need from radio to move more cars and sell more insurance. As Chief Marketing Officer at Allstate, LaNeve lead the sales and marketing business and introduced the highly acclaimed ?Mayhem? campaign. As General Manager of the Cadillac brand for General Motors, he revived the Cadillac brand and was named ?Grand Marketer of the Year? by Brandweek magazine in 2003. In July of 2012 Fortune Magazine said LaNeve was a key player in the 2002 introduction of the Cadillac CTS sedan, "a model that provided a toehold for the brand's turnaround in the U.S. and he's extremely popular with GM dealers, many of whom also own Ford franchises." Before joining GM, LaNeve was CEO of Volvo Cars North America.
Radio Ink is told that LeNeve will have detailed knowledge of all the new technology and digital strategies that his automotive client has employed in the past, and what they'll need in the future, and possibly he can be a driver for Entercom to take advantage of every digital new media possible to help drive automotive sales.
(3/7/2014 5:54:42 AM)
More Forward Thinking from Entercom....
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