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After the June release (for May) Pandora will stop providing monthly listening metrics. The company says advertisers now know who they are. "To help advertisers make informed buying decisions, Pandora began monthly disclosure of information regarding users and usage in March 2012. The company has also expressed public support for respected third parties to initiate measurement activities across all forms of radio. Given recent changes in the marketplace, including Triton Digital?s Webcast Metrics Local recently achieving Media Rating Council Accreditation, Pandora believes advertisers can now access the necessary tools to make accurate side-by-side comparisons." The company will now only give out numbers during its quarterly earnings calls.
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