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Yousef Kattan started TruMedia five years ago at the age of 28. Today his company has $56 million in annual billing and has never lost a client. He's a big supporter of radio and likes to have his media partners -- like radio -- sitting at the table with his people, developing ideas for clients. "You do quality work by developing partnership's," he says.
Kattan was part of a panel at Radio Ink's Hispanic Radio Conference in San Diego. Kattan says radio is nimble for his clients, and nobody can beat radio when it comes to local. As far as digital goes, Kattan says radio can do a much better job. His opinion is that radio is not very confident when pitching its online properties. It's still an afterthought with over-the-air inventory being radio's primary pitch.
And while that may be the reality at many radio stations across the country, radio is losing money to Pandora because of it. At least the stations Kattan deals with. Kattan says Pandora can never be radio. It can never give away tickets for example. But, he says, Pandora has specific targetability radio has not taken advantage of with their online products. In this video, Kattan says radio needs to stop defending itself and start selling digital harder.
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