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Sports and Sports Talk radio have grown every year for the past 10 years, with no sign of slowing down. AMs are flipping, FMs are converting, and the effect of PPM on all formats across the dial have created new and compelling programming opportunities for sports on radio and on radio's digital platforms. But selling Sports radio is not all about presenting the numbers and selling spots -- in fact, it's not about selling numbers at all. There are countless ways to sell sports successfully, and sales and partnership opportunities that go far beyond what's heard over the air.
And you can hear about it all atRadio Ink's Sports Radio Conference, coming up next week in San Diego. Beasley/Miami's Joe Bell will lead a lively conversation on innovative ways to sell sports successfully -- what's already working, and new opportunities ahead. We guarantee you'll leave this session with at least three new ideas you can put to work right away!
Moderator:
Joe Bell is Miami market manager for Beasley Broadcast Group, and a 40-year radio veteran who has been involved in all phases of the industry. A native of Dayton, OH, Bell began his career as a disc jockey and eventually moved into sales, management, and ownership. He joined Beasley Broadcast Group in Ft. Myers in 1998 and moved to Miami in 2000. He now oversees Rhythmic CHR, Power 96, 99-9 Kiss Country, and Sports Radio 560 WQAM. As GM of WQAM, Bell has been involved in rights deals with the University of Miami, Miami Dolphins, Florida Marlins, and Florida Panthers. He has also worked with a number of high profile personalities including former Miami Dolphins Joe Rose and Channing Crowder, Dan Sieo, Jorge Sedano, and Adam Kuperstein. Before joining Beasley, Bell was EVP for Curtis Media Group in Raleight, where he managed WPTF-AM, the 50,000-watt flagship of the North Carolina State Wolfpack.
Lauren McHale is VP/director of sales for Katz Sports Marketing, overseeing new-business development initiatives for selling sports media and marketing sponsorships for various major sports leagues, including Major League Baseball, National Football League, National Basketball Association, National Hockey League, and NCAA Division ! football and basketball. McHale began her career at Katz Sports in 1998, as a sports coordinator and in 1999 became an AE for Katz Sports Dimensions. She was named manager for Clear Channel Katz Advantage in 2004, and in 2005 became VP/Eastern region for Katz Sports Marketing. She was promoted to her current post in 2009.
Bob Moore, president of Sports USA, is a seasoned business and media executive with extensive experience in senior management of radio and television in the Los Angeles marketplace. Moore served as GM of CBS Radio/Los Angeles for 28 years, overseeing the seven-station cluster. He was the creator of FM Talk in Los Angeles, developing the Talk format on KLSX-FM in 1885. He's also credited with bringing Howard Stern to the L.A. market. Moore has also served as president/GM of ABC/Cumulus' KABC and KLOS in L.A. He also has extensive experience in play-by-play sports, having worked on radio rights for the New York Giants, Los Angeles Raiders, Los Angeles Clippers, New Jersey Nets, the L.A. Kings, Anaheim Ducks, L.A. Dodgers, and USC football. He was also involved in sales and marketing for all these franchises. He's helped launch more than 20 Talk radio personalities and earlier in his career was EVP/radio for Westwood One.
Rob Pickard, senior account executive at BCA Radio/Radio San Diego, began selling Sports Talk radio in 1993 at the legendary XTRA Sports 690 in Southern California. Based in San Diego, the 77,000-watt signal became the sports voice for many SoCal sports fans and allowed Pickard to develop business throughout San Diego, Orange County, Riverside, and Los Angeles. Pickard worked with the occasional advertising agency, but focused mostly on direct, new business, bringing first-time radio advertisers to the format.
Join us for the Radio Ink Sports Conference in San Diego next week.
Register HERE
