6-5-14
There are 30 million active business pages on Facebook and now the company is making an effort to convert them to paying customers. Of course that means, like Pandora, they will be coming after local businesses. Ad Age has the details about Dan Levy, Facebook's director of small business, who's on a five-city tour, talking to small-business owners. One strategy Levy is suggesting is to experiment with social posts, find the ones that have some success, then pay for wider reach, using Facebook's "Boost Post" promotion tool. In Q4, one million of the 30 million business owners on Facebook became paying customers.
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