The station at 104.3 in Miami is now called "104.3 The Shark" and the format is New Alternative. This format is no stranger to Entercom, having several successful Alternative signals including The End in Seattle, The Buzz in Kansas City, and KRNK in Portland. Market Manager Doug Abernathy said about the flip, "As the exclusive alternative station in South Florida, 104.3 The Shark will target an audience in the heaviest acquisition years of their lives and our station will be incredibly active in the South Florida community." 790 The Ticket will now be heard on the AM dial only. The Sports format was simulcasting on 104.3.
