Let's hope the roll the auto industry has been on continues for the balance of 2015. Those automotive-heavy Wednesday, Thursday, and Friday stopsets are music to the ears of managers hoping to hit their monthly numbers. And as the RAB reports, the Honda and Nissan Dealer Associations increased first-half spending on radio 23 percent and 17 percent respectively. Unfortunately, the love for radio wasn't across the board. The Toyota Dealer Association was off 21 percent, Chevy dealers dropped 21 percent, and Ford dealers 8 percent.
