Yesterday you read about how Cumulus' Pierre Bouvard combined data from three different research reports to show how advertisers perceive radio and how that perception is incorrect. Today we wanted to dig deeper with Bouvard to find out why he did what he did, how managers can utilize the details of the information he came up with, and what you can do on a local level to continue to push out positive information about radio. There are several new pieces of information Bouvard share including how and why you should sell your media not your platform, why you should use your radio station to promote radio's strong listenership, and how you can use your own Nielsen data to help convince advertisers about how consumers love radio. LISTEN HERE.
