You've read about it hundreds of times on these pages, about how radio has to do a better job at telling its own story. Especially when Nielsen (and Arbitron) consistently state that over 90% of the population listens to the radio every week. The industry pushed out a compilation of data yesterday hoping it can be used to help change the minds of advertising decision-makers. The takeaway from the data Westwood One released is that the perception advertisers have about radio just doesn't jibe with the numbers Nielsen is putting out. Let's dig into what was released by Westwood...
