Automotive continues to be radio's best friend. Auto dealers, dealer groups, and manufacturers were the number one category for radio during the first half of 2015. And they increased their spending by 4 percent. Professional Services was radio's second-best category with an increase in spending of 8 percent. Health Care came in third during the first six months of 2015, increasing what they spend on radio by 4 percent. Radio's fourth-best category, Financial Services, was flat during the first half and the cellular, communications, and public utilities category, radio's fifth-best, was down 20 percent in the first half.
