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Tuesday, August 18, 2015

Radio Is Not Number One For Music Discovery



Radio Is Not Number One For Music Discovery
Aug 17th 2015, 19:01
That's the conclusion based on 13 years of the Infinite Dial study, and the subject of Edison Media's Larry Rosin's latest blog. Rosin says the data shows consumers are going to the Internet to discover music and to radio to hear the hits. He says, "Whereas in 2002 radio enjoyed a 7-to-1 advantage over Internet, by this year's most recent study the Internet had blown past radio by a sizable margin. Should you believe the data? READ MORE