Another reason you should consider putting pressure on cell carriers...advertisers are watching how NextRadio progresses and it's not as if radio is swimming in extra revenue. Emmis CEO Jeff Smulyan has been saying for years now that NextRadio is a game-changer and will lead to more revenue for radio. EchoPoint Media President Terri Reilly told the Indianapolis Business Journal, "This is being seen as a very, very big positive for radio. Everyone always has their cell phone, so this really increases radio's reach." Check out the full story on IBJ. HERE and get fully behind the NextRadio push if you have not yet.
