As we reported yesterday, the Internet Advertising Bureau expects digital advertising to hit $27.5 Billion in the first half of this year. Now a new report by Distil Networks and the IAB that states for every $3.00 spent on digital advertising, $1.00 is lost to fraud. When 138 publishers and advertisers were surveyed about fraud, they said content theft, fake registrations, login attacks, click-impression fraud and skewed analytics were the biggest problems they were seeing. Get more details on this story from THIS ARTICLE in Ad Age.
