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Monday, October 26, 2015

Will Your Revenue Increase With New Nielsen Technology?


Will Your Revenue Increase With New Nielsen Technology?
Oct 26th 2015, 05:06
Not according to consultant Randy Kabrich who is out with a new blog on the issue. Kabrich believes most stations will not see any increase in AQH Rating when Nielsen's enhanced CBET is completely rolled out. But how can that be? Didn't a certain number of stations see some sort of increase when Nielsen tested its new product? READ MORE