A new Dun & Bradstreet survey shows that a majority of B2B marketers say they plan on investing more money in programmatic in 2016. According to MediaPost 65% of the marketers in the survey will spend more money on programmatic advertising in 2016. The survey also revealed that 78% will spend up to 50% of their budgets on programmatic in 2016 and 54% say they are already buying ads programmatically. The biggest issue they face with programmatic...a lack of understanding.
