1-25-2012
Hipcricket says it has powered the mobile elements of a holistic and interactive BP America print advertisement which ran in Bloomberg Businessweek magazine. This first-of-its kind advertisement gave readers an augmented reality experience featuring U.S. Olympic and Paralympic Hopefuls.
Unveiled in the December print issue of Bloomberg Businessweek, BP America?s series of interactive trading cards featured nine athletes through an augmented reality platform. When held up to a webcam or camera phone, these printed cards come to life as the athletes digitally appear in front of the user with exclusive training tips, and information about themselves and their sports. When readers scan the Hipcricket-powered QR code featured in the ad, they are redirected to the appropriate app store to download a mobile app with additional content. Hipcricket was also responsible for running the analytics around the BP America mobile advertisements on Businessweek.com.
Custom Publishing?s Project Manager at Bloomberg Businessweek Jordan Hyman said ?This campaign incorporated a number of channels to provide readers with a truly interactive and engaging experience,? said Jordan Hyman, Custom Publishing?s Project Manager at Bloomberg Businessweek. ?By leveraging a multichannel approach with innovative mobile content, BP America and Hipcricket created what we believe is an unforgettable ad campaign. We look forward to rolling out the second phase of the campaign in 2012
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