4-24-14
BIA/Kelsey is forecasting local television advertising will grow by nearly eight percent in 2014, after a slight decline in 2013. The firm projects combined local TV revenues (over-the-air and digital) to reach $20.7 billion. In 2013, BIA/Kelsey says local TV advertising took in $18.4 billion; $700 million was from digital. They are projecting $800 million in digital advertising to come in for local TV in 2014 and $1.2 billion by 2018.
The top four business category sources of revenue for local television in 2013, according to BIA/Kelsey's Media Ad View Plus Forecast, were automotive dealers ($3.5 billion), wireless telecommunications ($772 million), hospitals ($652.7 million), and full-service restaurants ($558.3 million).
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