4-25-14
We've all heard the personal endorsements on talk radio for Carbonite. We've also heard radio executives really pushing the return advertisers get when they choose personal endorsement as a way to reach radio's loyal listeners. We've also heard how advertisers had been running away from talk radio. Carbonite co-founder David Friend was not afraid to stick with the format. "Every year we doubled the ad spend which doubled the revenue. That?s how we got to $100 million in sales in just four or five years. Friend says once the company was ready to launch the marketing plan was to advertise with every national talk radio show host from Howard Stern to Rachel Maddow to Glenn Beck to Rush Limbaugh to pitch for Carbonite. "We found out that people who listen to talk radio, especially conservative talk radio, really trust the hosts.? Forbes has the full story on the success of Carbonite HERE
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