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Monday, June 15, 2015

DGital Media Acquires WYD Media Ad Sales

DGital Media Acquires WYD Media Ad Sales
Jun 2nd 2015, 21:08
Newly-formed audio engagement company, DGital Media has acquired WYD Media Ad Sales, an advertising sales company that specializes in spoken-word audio. WYD founder Ron Hartenbaum will become managing director of DGital Media and WYD's John Murphy will join as president. In addition to WYD's New York-based ad sales team, the acquisition brings two new sales offices -- one each in Detroit and Los Angeles -- to be headed by West Coast Sales SVP Steven Cohen. The acquisition also includes distribution capabilities, research and analytics, as well as accounting.