Two new Country radio stations (on three frequencies) have come to iHeartMedia stations in Macon. WPCH has changed its branding from New Country 96.5 to 96.5 The Bull. The call letters are also in the process of being changed to WIHB. The station promises to play more Country songs from Georgia artists than any other station in the area. At the same time, 97.3 The Bull Icons has launched on WIBB-AM and FM translator W247BW, which has flipped from a Spanish-language Adult Hits format. The Bull Icons station will focus on Country artists from the 1980s and 1990s.