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Monday, June 15, 2015

(SALES) Selling With Spec Creative On Every Single Call





(SALES) Selling With Spec Creative On Every Single Call
Jun 2nd 2015, 23:02
(By Spike Santee) Selling with spec creative is the most effective way to build a successful career in radio advertising sales. This article will help you learn how to overcome the most common stumbling blocks to selling with spec creative. Big advertising agencies don't hire a film crew and record a TV commercial before showing the client some creative ideas with story boards. Just because production costs in radio are less than television doesn't mean we should be cavalier about the process.