CBS RADIO Names Fred Bennett VP/GM of Traffic Operations and Partnerships. This is a new role within the soon-to-be-independent
CBS RADIO operations.
Fred Bennett begins his work as vice president and general manager, traffic operations and partnerships on Monday (11/21). He'll be charged with building an in-house traffic content and sales operation to serve the company's 117 radio stations and their corresponding websites and
will report to COO
Scott Herman. The company says that "in addition to leading the effort to further develop the businesses' operations, Bennett will be working to create a content-specific group – composed of reporters and editors – which will create comprehensive, local traffic reports to air on CBS RADIO stations and accompanying online properties. A dedicated sales team will focus on selling sponsorships within and around the traffic reports to regional and local advertisers. Bennett will also oversee CBS RADIO's relationship with
Radiate Media, its new traffic content partner that will supply customized data and also sell national sponsorships within traffic reports. The deal with Radiate Media is scheduled to commence on April 1, 2017." Most recently, Bennett served as the president and chief revenue officer of
Townsquare Media's WKXW-FM, Trenton "New Jersey 101.5." Prior to that, he was the chief business development officer for
Jelli, Inc., the first cloud-based programmatic ad platform for the global radio market.
KDGE, Dallas Flips from Alternative Format. We'll find out at 5:00 pm Central Time what format
iHeartMedia's former alternative KDGE, Dallas will flip to. The station had been an alternative outlet in the market for the past 27 years. Morning personalities
Atom Smasher and
Shawnda McNeal, as well as afternoon jock
Jessie Jessup, have exited the station. KDGE has been airing a loop of
Semisonic's "Closing Time" and
REM's "It's the End of the World as We Know It."
