Nielsen Audio Acknowledges Connectivity Issues. Clients were informed yesterday (Thursday, 11/10) that 8% of installed Nielsen Audio devices across its 48 PPM-markets became inactive. The situation began in week one (11/3 – 11/9) of the December PPM monthly survey. According to a Nielsen spokesperson, "Our panel relations specialists have already been in contact with these homes and all affected panelists have now been sent new PPMs; 49% of the replacement meters are back online. We expect the balance to come online in the next several days." The spokesperson further notes, "We forecast the percentage of installed and fully operational meters eligible for in-tab will be 97% for the month of December and 92% for week one of December across the aggregate of markets; weighting will adjust for demographic and geographic imbalances." Lower in-tab, the spokesperson stresses, "doesn't equate to lower ratings; however, temporarily higher weights may contribute to more variation during the period of time it takes for these panelists to be back in-tab." Nielsen Audio is doing an analysis to evaluate panel representation and impact to audience estimates and the company plans to share those results during the week of November 21.
Cuthbertson Appointed Entercom Digital Audience Engagement Manager. Midday personality of Townsquare Media Group alternative KMAX "94.3 The X," Fort Collins-Greeley (Colorado) Drew Cuthbertson is named Entercom's digital audience engagement manager. Vice president of digital audience engagement Kim Reis comments, "I am so excited to have Drew on our corporate team. His organizational and analytical skills, combined with his digital creativity and on-air experience, make him the perfect candidate. I am sure the local teams will be jazzed by Drew's energy and positive attitude." Cuthbertson comments, "For my entire professional life, I have been committed to creating great digital content. I am beyond thrilled to bring my passion to a company like Entercom. There are great things on the horizon for us." Cuthbertson will use data analytics to find opportunities on social media, websites, mobile, apps, database, podcasts, and streaming players. The Colorado State University grad is the founder and director of DC Vocals and was a sales associate and customer service representative for Babies R Us.
RadioInfo Tidbits. Morning host Marilyn Russell exits WBEN-FM "95.7 Ben-FM," Philadelphia. Russell tells The Philadelphia Inquirer that she left the BeasleyBroadcast Group adult hits station after it was acquired from Greater Media. Russell's previous market experience includes stops at WIBF, WPLY "Y-100," and WMGK ….. One-year director of marketing and promotion Haley West departs Cumulus country WGKX "Kix 106," Memphis today (11/11). West, who previously was assistant director of promotions for two years, will pursue an outside opportunity in Houston ….. The FCC has proposed a $15,000 fine against Vasco Oburoni for operating an unlicensed Worcester, Massachusetts FM station at 102.3. The pirate FM interferes with Boston country outlet WKLB, formerly owned by Greater Media – now Beasley.