The listenership analysis is conducted by Edison Research in the age categories of 18-34 and 18-49 for 11 markets. We've listed the September ratings above the July ratings Pandora released. September is defined as August 18th through September 14th.
For the first time Edison's analysis included ratings for Portland. Pandora recently opened an office in Portland to focus on the local market radio opportunity. Edison Research examined how many listeners tuned into Pandora, how long each person listened and then converted that data into Average Quarter Hour metrics using industry-accepted methodology for Metro Survey Areas. In order to qualify as a listener, a person had to listen for at least five minutes within a quarter hour period. Also, for this analysis, Edison did not include Pandora One subscribers who are not served any advertisements.
September 2011 Pandora Radio Ratings
Monday-Sunday, 6.00 a.m. - midnight
New York
September
Adults 18 - 34 = 0.7 AQH rating
Adults 18 - 49 = 0.5 AQH rating
July
Adults 18 - 34 = .7 AQH rating
Adults 18 - 49 = .5 AQH rating
Los Angeles
September
Adults 18 - 34 = 1.0 AQH rating
Adults 18 - 49 = 0.7 AQH rating
July
Adults 18 - 34 = .9 AQH rating
Adults 18 - 49 = .6 AQH rating
Chicago
September
Adults 18 - 34 = 0.8 AQH rating
Adults 18 - 49 = 0.5 AQH rating
July
Adults 18 - 34 = .7 AQH rating
Adults 18 - 49 = .5 AQH rating
San Francisco
September
Adults 18 - 34 = 1.0 AQH rating
Adults 18 - 49 = 0.7 AQH rating
July
Adults 18 - 34 = .9 AQH rating
Adults 18 - 49 = .6 AQH rating
Dallas - Ft. Worth
September
Adults 18 - 34 = 0.9 AQH rating
Adults 18 - 49 = 0.6 AQH rating
July
Adults 18 - 34 = .8 AQH rating
Adults 18 - 49 = .5 AQH rating
Houston
September
Adults 18 - 34 = 0.9 AQH rating
Adults 18 - 49 = 0.6 AQH rating
July
Adults 18 - 34 = .8 AQH rating
Adults 18 - 49 = .5 AQH rating
Atlanta
September
Adults 18 - 34 = 0.8 AQH rating
Adults 18 - 49 = 0.6 AQH rating
July
Adults 18 - 34 = .7 AQH rating
Adults 18 - 49 = .5 AQH rating
Philadelphia
September
Adults 18 - 34 = 0.8 AQH rating
Adults 18 - 49 = 0.5 AQH rating
July
Adults 18 - 34 = .7 AQH rating
Adults 18 - 49 = .5 AQH rating
Washington, DC
September
Adults 18 - 34 = 1.0 AQH rating
Adults 18 - 49 = 0.7 AQH rating
July
Adults 18 - 34 = .9 AQH rating
Adults 18 - 49 = .6 AQH rating
Boston
September
Adults 18 - 34 = 0.8 AQH rating
Adults 18 - 49 = 0.6 AQH rating
July
Adults 18 - 34 = .8 AQH rating
Adults 18 - 49 = .5 AQH rating
Portland
September
Adults 18 - 34 = 1.0 AQH rating
Adults 18 - 49 = 0.7 AQH rating
Add a Comment Send This Story To A Friend
