11-20-13
Eastlan Ratings said yesterday it will augment its current telephone-based methodology with new ?e-surveys.? Eastlan says the e-survey was tested over the past six months and will be integrated into Eastlan?s standard methodology in all markets beginning with the Spring 2014 survey period. CEO Mike Gould (pictured) said, ?It is incumbent upon ratings providers to reach a sample that is as representative of the local market composition as possible. Being able to recruit and survey electronically, in addition to our telephone-based methodology, will absolutely improve the long-term viability of our affordable radio ratings service. We?re pleased to be first to offer this make-sense innovation to radio broadcasters outside the PPM jungle. Best of all, we can do so without raising our rates.?
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