11-21-13
It only sounds like a matter of time before Pandora is rated just as radio is rated now that Nielsen owns Arbitron. Pandora CEO Brian McAndrews said Nielsen wants to be measuring all things in media like this. "Clearly we would like to be measured by Nielsen. They would like to measure us. We will continue discussions with them now that Arbitron is part of Nielsen to try to make that happen as quickly as we can. Obviously we're dependent on them in that process as well." Radio executive pushed Arbitron hard on not measuring Pandora when radio was Aritron's biggest client. With Nielsen it's a different story and it's likely at some point radio and Pandora ratings will be presented side-by-side to advertisers.
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