11-21-13
Pandora continues to put up big -- and growing -- revenue numbers. The $180.4 million in revenue is up from $120 million a year ago. Mobile revenue for Pandora in the quarter was $105 million, a 58 percent increase, and the first time the company went over the $100 million mark in a quarter. Pandora is now the third largest mobile revenue player in the world behind only Google and Facebook. The company also says it has over 8% of all radio listening in the U.S and the number one radio station in 12 of the top 15 ad buying markets in America. Both of those statements went unquestioned by analysts on the Pandora conference call. Both of those are statements radio vehemently disputes.
Revenue from advertising was $106.3 million and 13.7 million came from subscriptions and other forms of revenue. The company says it now has 71 million active users. CEO Brian McAndrews says, "Pandora continues to lead the market in mobile innovations, with a complete redesign for the iPad and the debut of the Android tablet app. We plan to continue to aggressively invest in the business as we seek to deliver the best personalized radio service for users.?
(11/22/2013 4:19:45 PM)
70 million "subscribers"
70 million "songs"
That's one listener per song, or one "listen" per "play". This is the reason that you can't effectively promote music on Pandora etc. Even unrated market FM stations have 150 listens per play. And the listens are concentrated in that town, which makes gigs, merch, and cd sales possible there.
Jack said "Many of the geeks who stare at their phones 14 hours a day haven't listened to radio for years."
That's probably very true. Does anyone here wonder why that is?
RadioInk gives Pandora, XM Sirius, IHeart, Iphones and anything internet daily coverage because Eric is enamored with his smart phone. Many of the geeks who stare at their phones 14 hours a day haven't listened to radio for years, yet comment about it here with regularity.
(11/22/2013 10:22:30 AM)
Now, if I'm reading this right, they say they are the #1 station in 12 of the top 15 markets,,,but only billed only $180M in the quarter,,,now maybe my math is really bad, but shouldn't they be billing a few times that amount in just those markets?
Pandora's numbers are like asking someone in an unrated market who's #1, whoever your talking to.
I just don't understand why RadioInk and the other industry media give them as much press as they do, they are not even our competition.
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