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According to the new BIA/Kelsey report, the five biggest local advertising categories for radio are: retail (18.0 percent of total radio industry revenue), financial/Insurance (17.0 percent), restaurants (14.5 percent), automotive (14.0 percent) and technology (10.0 percent). BIA/Kelsey says local radio generates over 10 percent of its advertising from these five different groups of advertisers. And, the report says local radio receives 14.3 percent of all advertising spent by finance and insurance companies and 12.1 percent of all advertising spending by restaurants.
?Local Radio Stations Profiles and Trends for 2014 and Beyond? is presented as a 65-plus-page report and a companion presentation.
The report includes the following analysis and information:
? Revenue history of local radio stations
? Overall industry growth
? Competitive threats to local radio stations
? Revenue share by format
? Radio's position in the new media marketplace
? Radio advertisers and competition for advertisers
? Radio's share with advertiser and business categories
? Technology changes in radio Industry
? Consolidation in the industry
? Digital sales transformation playbook
The report is available for purchase ($1,095 for the report and companion presentation, or $2,500 for the report, presentation and one-hour custom analyst briefing).
For more information on how to purchase the report go HERE or email sales@biakelsey.com.
