11-21-13
Digging deep into the RAB report we find the advertisers that understand the power of radio and use it to bring in customers. The following top ten listing of radio advertisers is lead by Comcast Xfinity Cable Services which increased spending by 7% over last year. Seven out of the top ten advertisers increased their budgets on radio this year.
1. Comcast Xfinity Cable Service +7%
2. AT&T +56%
3. T-Mobile +62%
4. McDonald?s -7%
5. GEICO +11%
6. Verizon -10%
7. Safeway +10%
8. Ford Dealer Association +14%
9. Toyota Dealer Association -11%
10. Walmart +6%
