11-20-13
WestwoodOne's Super Bowl audio index will rank the most creative audio commercials aired during Super Bowl XLVIII. The index will be comprised of all commercials aired on the 700+ radio stations which broadcast WestwoodOne?s coverage of the game. Each of the commercials will be available for consumer voting through WestwoodOne.com on February 2, 2014. Two awards will be announced across WestwoodOne?s on-air and online broadcast network.
The awards will be:
? Listener?s Choice: selected by consumers through an online voting process that can also be leveraged by marketers through social media, and activated through SoundHound, to create even more engaging experiences for listeners.
? Media Choice: selected by an advisory council comprised of leading advertising, media, and creative executives across multiple consumer categories.
WestwoodOne CEO Paul Caine said, ?For brands wanting to engage a captive audience with the largest reach, there is no comparison to the Super Bowl. We created the index as a new way for all brands to leverage the power of sound and capitalize on this massive advertising moment. The index enables marketers to engage more intimately with 26 million+ listeners, expanding their campaigns and maximizing their marketing dollars.?
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