4-17-14
On Thursday, Nielsen announced the launch of the final trial as it gears up to expand Nielsen Online Campaign Ratings to mobile this summer. Nielsen Online Campaign Ratings measures the audience of digital advertising and the company says it will become the first and only measurement suite to "offer robust insight into a campaign?s full digital and cross-platform audience." Video ad platforms BrightRoll and TubeMogul will participate.
The expansion of Nielsen Online Campaign Ratings to measure mobile devices will use a similar approach to Nielsen?s methodology for measuring computer and tablet browsers, which combines Nielsen?s Cross-Platform Homes panel with data from third-party providers, to measure all ads, including video and display. In addition to mobile browsers, this release will measure in-app ads for the iOS and Android app eco-system.
