4-15-14
In the study Clear Channel did with USC, two success stories were cited. T-Mobile partnered with Clear Channel for a campaign that included a full-day takeover of Clear Channel's radio stations in 18 markets, all facilitated by local on air personalities. After the campaign, Clear Channel says, "recall had increased by over 100 percent and purchase intent grew by 33 percent."
In another example, nationally syndicated host Delilah, voiced a campaign for Chase's Blueprint service that Clear Channel says increased awareness by 26 percent. "In addition, a third of all listeners said they were likely/somewhat likely to get a card after the campaign, nearly doubling the intent number."
