4-10-14
Cox VP/Market Manager Gene Vidler tells Radio Ink it is a complete rebranding for KJSR. "The Eagle" will feature more Classic Rock hits than Rock 103 did. The Eagle will focus the best Classic Rock from the 70s and 80?s to "better reflect the core Adult 25-54 demographic advertisers want to reach." Vidler said that every research project the station has conducted over the last year and a half has demanded more and better classic rock. ?No one in Tulsa has offered the listeners the classic rock that they want to hear until now,? he added. ?And The Eagle 103.3 is here to fill the classic rock void.?
