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Monday, April 28, 2014

The FDA Looks to Regulate E-cigarette Marketing

4-25-14

The may be something to watch if the e-cigarette category becomes a strong advertising category at your station or cluster. The Wall Street Journal reports The Food and Drug Administration is proposing federal regulations on electronic cigarettes. Senator Richard Blumenthal told the Journal, "I am concerned about e-cigarettes because manufacturers are targeting children and using promotions with celebrities, as well as using colors and flavors that are appealing to children." READ IT

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