4-24-14
CFO Mike Herring made the announcement on the Thursday afternoon earnings call that 12 months of Pandora will now cost $4.99 per month (an increase from $3.99 per month). A Pandora One subscription allows a user to listen without commercials. At $59.88 for twelve months, that's nearly double the $36.00 annual price. Until now users could pay for one year at the $36.00 price. Pandora is eliminating the annual subscription and will now only offer the $4.99 per-month subscription. Anyone paying $3.99 will be grandfathered in.
