4-15-14
The latest research from Clear Channel and USC provides specific statistics radio stations can use when promoting the medium in general or selling their station locally to clients. For well over a year radio executives have really been trying to sell the power of the personal endorsement and how a client can move product when a morning show or popular host shows love for that product. 60% of Americans said the have a favorite personality the look forward to hearing from every morning. 70% consider them to be relatable and authentic. And, Social Media has only improved that relationship.
From the Clear Channel/USC study, 6 out of 10 of listeners have engaged with radio through social media platforms. 47 percent of listeners active on personality/radio station social media feeds said they feel more connected to their favorite personalities because they can interact through social media. And, over 60% of the listeners are likely to talk about things on-air personalities have said, often through their social media networks, furthering extending the reach and impact of personality endorsements.
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